“My cousin Rachel Kerr, 31, is missing in Agadir, Morocco,” said Claire Hill, Rachel’s cousin. This stark statement encapsulates the growing concern surrounding the disappearance of the Scottish travel influencer.
Rachel checked out of the Caribbean Village hotel on April 25, 2026. She was last seen leaving SMART Nightclub around 5 AM that same day. After that, her phone has been switched off—an unsettling detail that raises alarms about her safety.
Rachel was in Morocco for a work trip and had been actively sharing her adventures on social media with her 9,000 followers. Just days before her disappearance, she posted vibrant images of local sights and sounds. The abrupt halt to her online presence is jarring.
Claire Hill has made a public appeal for information regarding Rachel’s whereabouts. “We are very concerned for her welfare and appealing for any information on her whereabouts or who she may be in contact with out there,” she stated. The family’s worry is palpable; they are left grappling with uncertainty.
The police in Scotland are now involved in the search efforts. Officials have not disclosed specific details about their investigation or any leads they might have. The exact circumstances of Rachel’s disappearance remain unclear.
The situation becomes even more troubling when considering the reputation of SMART Nightclub—known for incidents of drinks’ spiking. This adds an unsettling layer to an already alarming scenario.
The next steps in this case are uncertain. With Rachel’s family urging anyone with information to come forward, the hope remains that someone will provide clarity in this distressing situation.